Blogs are a necessity. Whether you’re in the business of e-commerce, B2B sales, finance, real estate or tech… you need a blog.
Blogs have been around for ages and by ages, I mean early 2000s, before Facebook. At first, they were used by creators to build communities that had common interests. Think cooking, fashion, and tech blogs.
Eventually, corporations caught on to the high engagement rates and value of using blogs for their own websites. They became a medium for brands and creators to forge relationships with potential and existing customers.
Fast forward to today, where for most, having a multi-channel digital campaign is at the forefront of a marketing strategy and blogs are often forgotten about. Understandably so. Blogs require time, brain power and resources. Even though blogs do require a significant investment of these three things, they do yield great results.
With that said, if you are looking to take your content marketing strategy to the next level, here are five reasons why your company needs a blog.
- Higher SEO Ranking
Blogging will help increase your SEO ranking. It positions your blog as a relevant answer to a customer’s question. Leveraging keyword research, linking to other websites and researching customer FAQs will help you decide what topics your business should cover to improve your SEO ranking. Blogging is a great way to help you improve your ranks in search and will offer opportunities to drive more traffic to your website.
- Generate More Traffic to Your Website
Blogs will generate more traffic to your website. With the help of attention-grabbing headlines and images, your blog will peak your audience’s interest and get them to your webpage.
Blogs are also shareable content that you can promote via email and on your social media platforms (LinkedIn, Twitter, Instagram, TikTok and Facebook). Cross promoting your content will help drive more traffic to your website. Higher volumes of traffic to your website will increase your likelihood of generating more leads.
3. Lead Generation
According to HubSpot, Companies with blogs produce an average of 67% more leads monthly than companies that don’t. Blogs help generate leads for multiple reasons. They provide information to interested prospective customers, increase your SEO ranking which helps generate more traffic to your website and blogs differentiate you from your competition. When you produce written content on a regular basis, you’re building a relationship with prospective customers which will help gage their interest in a product of service that you provide.
- Build a Relationship with Potential Customers
When potential customers are looking to research an industry or looking to compare service providers/ products available, they will turn to articles, whitepapers or blogs. Written content helps you position yourself as an opinion leader. Through blogging, you’ll offer different insights about your industry that will be helpful to your potential customers.
Blogs help answer any questions customers may not have thought to ask but are glad they were answered. By doing this, you are building trust with potential customers who will likely choose you over a competitor because they found the information you provided to be helpful.
- Shorten the Sales Cycle
Once you have built a relationship with prospective customers, you have earned their trust. This means they value your insights and advice. They have made the time to read through your content to qualify themselves-they know exactly what to expect when using your product or service.
After establishing this trust, selling a product to your prospective clients won’t be as challenging.
Blogging consistently, will also provide enough information for interested customers to establish whether your product or service is a good fit. This not only generates more qualified leads into your sales cycle but it also filters out leads who might not have been a great fit for your service offerings.
This leaves you with more qualified leads who will either commit to purchasing your product or service and will continuously consumer content from your company because they find it helpful.
When it comes to content marketing, blogging is a valuable practice that will help you build a community around your brand. Although it is a time-consuming practice, marketers still consider blogging a high priority for their digital strategy.
Through blogs, not only will you generate more traffic to your website, but you will also generate more leads, build relationships with new and existing customers and you’ll have a shorter sales cycle.
If you’re looking to hire a content marketer, contact me and I would be happy to help!