Finding inspiration for topics to write about is challenging. It requires time, creativity, hours of execution and the right headspace.
You either feel like writing or you don’t- and that’s okay. The best type of content you’ll produce will be when you’re in the headspace to write.
When you are in the mood to put your head down and write, take advantage of it. You’ll be at your creative peak- but, you’ll need to ensure what your writing will provide some value for your readers.
At first, blog topics will be easy to write about because you’re providing information about your services to your audience- fantastic! It’s finding topics to write about later on that become more challenging.
Take it from someone who has had writer’s block many times, the farther you’re into your blog strategy, the more challenging it can be to come up with topics to write about.
If you’re looking to avoid writer’s block and procrastination below are ways to find more content ideas that will create value for your readers.
That way, you’ll be able to maximize the time you have to write and create fantastic content.
Find Out Your Frequently Asked Questions
When you’re writing content, the objective is to answer as many questions as possible. This helps qualify anyone who lands on your website.
You need to be finding out what types of questions your potential customers are asking.
Finding out these questions isn’t always easy. Everyone will have different questions regarding your product or service. Most people want to know what to expect when they use your products- some are skeptical and want to be prepared for the worst-case scenario.
This is where you’ll need to do some digging.
Niche communities hang out within these platforms and consistently exchange information about products they love, or business problems they need to solve or, health and wellness.
For example, within Facebook, there’s a group called Food and Wine Navigator. This group keeps restauranteurs in-the-know about Toronto hospitality. If your company sells industrial kitchen appliances to restaurants in Toronto, this Facebook group would be the perfect community to join.
Once you’ve combed through the conversations, you’ll be able to find out frequently asked questions about your products or services.
Simple writing has the most conviction. Full stop.
You do not need to sound like an academic when you’re writing content. Simplicity is key. Here’s why.
The attention spans of most are quite short- people are busy. They don’t have time to read a 30 page white paper filled with industry jargon. It’s time consuming and unknown terminology does not resonate.
Simple writing makes content more relatable- not to mention more digestible.
That’s not to say you shouldn’t write white papers. They’re great content for specific industries but, if you’re writing white papers you should also have other marketing collateral that’s easy-to-digest and simple.
Furthermore, simple writing resonates. If you’re able to describe your product using simple verbiage, people will be able to understand the value-add you provide.
It’s a win-win. When you keep your writing simple, you’re not struggling to find buzz words to describe your product. You’re saving your time and mental capacity that could be better spent on other tasks.
Use Analogies When You Can
There is a time and place for analogies. But when they are used, they work.
If they’re an effective technique in sales, why not use them in your writing?
Analogies help tell a story to put things into perspective. They’re especially helpful for customers who are doing the initial research on your products or services.
Analogies will help connect the dots by using familiar comparisons. These comparisons will resonate and make your writing more persuasive.
Make Sure Your Content is Something You Would Enjoy Reading
This is important. Don’t write content for the sake of writing content.
For example, If you’re a clinic and your goal is to get more patients, you’re probably not going to write about ‘10 Famous Hollywood Actors That Play Doctors.’ People most likely won’t care about reading the post. It’s information that isn’t helpful for potential patients.
When you’re writing content- you need to make sure you’re providing valuable information, or else people won’t read it.
When you’re writing content for your website, you need to make sure it’s engaging by keeping the writing simple, providing valuable information, answering frequently asked questions and using analogies.
These four things will help you increase engagement on your website and lead to more qualified leads.